There's arguably no logo that better exemplifies the
intersection between the social media and splendor worlds than Huda Beauty.
What first commenced as makeup artist Huda Kattan's splendor blog returned in
2010 has converted right into a veritable splendor—and social media—juggernaut
over the past decade. It's now one of the world's fastest-developing splendor
manufacturers and the primary splendor Instagram account, with over forty seven
million followers at final remember. The make-up
artist-turned-blogger-turned-successful entrepreneur creates make-up for women
who love make-up and love gambling with it—think top notch false lashes, richly
pigmented eyeshadow palettes, and complexion merchandise that mimic the effects
of your favorite clear out. (It's additionally well worth noting that Kattan
keeps to increase her reign, and currently released separate fragrance and skin
care lines.) In a global wherein no-makeup make-up is so popular, we respect
that Huda Beauty maintains include maximalism and the hole of wearing makeup,
the use of it to specific yourself—both on social and IRL—and presenting all of
the above via products that boast excessive-stop formulas and textures, with
one release impressing us greater than the next.
HUDA BEAUTY
FOUNDED: Huda Kattan, 2013
BASED IN: Dubai
BEST KNOWN FOR: Bold, vibrant, dramatic make-up
PRICING: $$-$$$
MOST POPULAR PRODUCT: False lashes
FUN FACT: Kattan clearly owns National Lipstick Day, July
29. She bought the rights to the vacation in 2016 to mark the release of the
brand's Liquid Matte Lipstick—talk approximately a md pass.
OTHER BRANDS YOU'LL LOVE: Fenty Beauty, Kylie Cosmetics, Pat
McGrath Labs
"I did not wake up at some point and suppose, I need to
begin a beauty empire, " says Kattan, when asked what inspired her to
begin Huda Beauty. "I became focusing on my weblog content material and my
audience endured to develop, taking my recommendation and inquiring for more.
At one point, I was unhappy with the false lashes available on the market so I
created my personal in my basement and showcased them on my pages. My target
audience desired them, the requests grew and grew, and it simply just took
off," she says. While that preliminary launch changed into back in 2013,
all of the (many) merchandise when you consider that then have observed a
comparable trajectory—a result of purchaser call for. "We've persevered to
create products that our beauty-obsessed social community needs and wants and
the enterprise has grown as a result of that," Kattan explains.
Speaking of a social network, the relationship between Huda
Beauty and social media cannot be underscored enough. Along together with her
over 47 million Instagram followers, there's additionally a YouTube channel
with over four million subscribers, and Kattan even has her personal Facebook
fact display. It makes experience that the brand's increase coincided with the
social media boom; the Huda Beauty target purchaser isn't simplest
splendor-obsessed but also social media savvy, Kattan tells us. She adds that
fostering this network and giving them what they want—no longer best because it
pertains to products, however beauty recommendation, too—is at the center of
the logo, with the final intention of helping every body experience empowered,
confident, and pleased, all whilst sharing a love of makeup.
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